Are you looking for high-paying clients who care about quality instead of cheap services? If yes, then it is very important for you to look for such clients early on and build a long-term relationship with them. Finding a good client can be cumbersome because most freelance and contract-based websites offer clients who are looking to get work done at very affordable rates.
Finding Clients for Beginners
The hard truth about finding clients as a beginner is that it’s tough out there.
People don’t usually trust beginners and want someone with experience and a good portfolio to begin with. In this case, you should simply start with one of the basic freelance websites like
● Upwork
● Freelancer
● Craigslist
While picking up a client, you should also focus on creating a good portfolio via a blog or website. A portfolio will show all your achievements as well as your skills.
Finding Clients with Some Experience (Intermediate Level)
Your clients will be your customers, and like any other customer, they’ll want a good return on their investment. To bag a client, you must prove your efficacy to them in your field whether it be writing, web development, translation, etc.
A high-paying client will demand better returns because quality will be a priority for them. Also, once you prove your efficacy in your niche, you’ll be indispensable to the client, ensuring that you get regular business from them.
Ways to Market Yourself
The primary thing to remember here is that you’re selling your services to potential clients. This means that you need to have a good portfolio, which you need to promote as often and as widely as possible. Some ways in which you can promote your portfolio and services are:
Blog and Website
You can create a blog or website on any of the given platforms:
● WordPress
● Wix
● Squarespace
Wix and Squarespace provide you with premium plans for expanding storage and bandwidth. For WordPress, you need to purchase a domain name and hosting.
Popular WordPress hosting providers include:
● Siteground
● Bluehost
● Hostinger
You can purchase a domain name at affordable rates from:
● Namecheap
● GoDaddy
● Google Domains
Once you’ve created a website, you need to post content regularly on it. Apart from this, you need to optimize your website for search engines. To get started with SEO, follow the steps provided below:
● Register your website on Google Search Console
● Add Google Analytics to your website
● Research Keywords
Use these keywords a few times in your article
● Provide Internal Links, i.e. link to other articles on your website
● Provide external links, i.e. link to articles on other websites
Social Media
To find high-value clients, you must target social media websites like:
● LinkedIn
● Quora
● Reddit
● YouTube
● Other popular Forums
The value of LinkedIn comes from it being a social platform for working professionals. Companies are always on the lookout for talented workers including freelancers and contractors. Plus, you can increase the ranking of your website by sharing content on social media.
You need to target other social media websites and forums in order to gain the title of an influencer. Becoming an influencer can be a long journey, but is is worth pursuing.
Direct Emails
Email is considered a powerful tool in every marketer’s toolkit, but using it optimally proves to be very cumbersome even for professionals. However, you can utilize simple email marketing principles to get the word out about your services.
Here, you can follow the steps given below to get more clients via emails:
- Research about a prospective clients business
- Write a good Email detailing how you can
a. Help the business in growing
b. Provide short term and long term services - Now repeat at least 10 times a day
Sending direct personalized emails is the best way to get high-paying clients. These clients will know that you were looking to work for them in their industry. Plus, they will have a good idea about how your services can help them in increasing their business.
Conclusion
Attracting new clients is a lengthy process, but you need to be audacious and judicious. You need to contact potential clients through email and LinkedIn while improving your reach via blog, website, and forums. Don’t put all your eggs in one basket and rely on different channels to reach as many potential clients as possible. And when you bag one client, make sure to make yourself indispensable to them.
