” What you guys may not know is that even today, when I’m at about roughly 90,000 subscribers on YouTube, have built a successful personal brand, have started public speaking, that I don’t buy Facebook ads, I don’t pay to promote videos in YouTube.
Aside from experiments that I did for Facebook boosted posts to be able to talk to clients about it, I don't really do much in advertising budget. I spend a little bit in marketing and it's called, "The Always Be Creating and Create "Awesome Shirts and Merchandise.
" It's called "Traveling to Conferences", it's things like that. For the longest time, I've been marketing myself and my business with a budget of close to zero. Right now, my biggest marketing expense is probably maintaining my email list with MailChimp.
Real talk? There are plenty of ways to market yourself with zero dollars, and we're going to get into a few of them. If you want the one hundred ways to market yourself with no budget or pretty close to it, then you need to click the link in the description below.
I'll also have some stuff if you guys want to sign up for my email list that is extremely helpful that I did not cover in that article. Assuming you have zero dollars to market yourself or your small business, or your personal brand or whatever, but to at least have a laptop or a smartphone, there's a ton of stuff that you can do.
For one thing, obviously, you can take advantage of social media. There is a lot of ways to market and promote yourself on Twitter, Facebook, Instagram, and even YouTube with little more than a smartphone or a laptop and it’s not that difficult.
If you at least have a smartphone, for zero dollars, the audio won't be great, but you can start a podcast right now and just use your smartphone as a recorder. You could start a YouTube channel and start video marketing yourself.
You just flip your camera sideways like this and go ahead and start marketing yourself in YouTube, and just do an as little editing as possible using the free YouTube editor or any free apps in your iPhone like iMovie, if you have them, or any of the free stuff for Android.
You could even use Adobe Premiere Clip, which is one of the great Adobe mobile apps that are free. If you want to do some awesome Instagram marketing, you could use free tools like Word Swag or Adobe Post and those are ways that you can market yourself in Instagram, build a following.
There are plenty of people doing that and it’s awesome. You can either put motivational content on Instagram, or you could put snapshots of yourself traveling or products, or you could even do Instagram videos really quickly as long as they’re under 15 seconds.
That’s a lot of opportunities. You can market yourself on Snapchat. You could do Periscope and you can go ahead and you could market in Periscope. Periscope is actually where I’m getting most of my consulting clients right now.
I’m doing live streams in Periscope and Facebook Live, and that is translating to people who want me to help give them an action plan, to market their small business, or build their personal brand, or tips with working on their YouTube channel or building out something.
These things are translating to paying clients for me, people. Again, Periscope is a free platform and I think we’re in March right now, for January and February before I start doing a bunch of travel in March, I’ve probably converted maybe $4,000 in a new business just off of doing Periscope live streams.
Real talk, real numbers. That's what I did. I'm so excited about this video, I'm so amped up about this because there are legitimate ways for you guys to use free platforms online and access, and make real money, and grow your business and get yourself out there.
Ultimately, you guys know that YouTube is my largest platform. Aside from the investment that I did in hardware, that was totally free. If I didn't have the money to invest in hardware, smartphone technology is so awesome that I could've used this and the $20 lapel mic that I've been using with the DSLR up until now and that would've been enough.
I think that that's amazing and it's a great opportunity. There are plenty of people that have broken out and used Periscope to do exactly what I did with YouTube, but that was their platform of choice.
Zach Spuckler is a primary example and he’s been doing that. There are people doing free webinars using different platforms. These are all things you can do. Now, if the technology is not your game, you still have plenty of things you can do to market yourself for free and make money.
You can actually start doing free events at your local library and hosting them, and just giving out good information. That could get you qualified leads or at least put you out there in your local community.
You could actually go to local networking events that are free, business mixers, and you can start shaking hands, handing out your phone number, getting people’s contact information, and making real contacts that could hire you to do something for them.
Heck, you could call the ten people that you talked to last on the phone and you could ask them for referrals for your business and see if there’s anybody they know. If they’ve got a cousin, a brother, a mom, or a dad that can use your services, guess what? You can go ahead and go for that ask and you don’t even have to go to the internet for that.
There are plenty of ways to market yourself, get yourself out there, and grow your business, even if you have little or no money to invest. Again, I cover a lot of those in the article, in the link in the description, over 100 different ways you can do that, and even more, if you sign up for the free email list.
Again, that’s an example of email marketing. If you wanted to do that for free, you could sign up for free for MailChimp up to 2,000 subscribers. This isn’t a plug for them officially, I’m just telling you, it’s a free way to do email marketing, start growing your business, and start monetizing your list.
I would take advantage of that right now if I were you. Me, I do the paid version. I actually am making some money online that allows me to have the luxury of doing that and having a marketing budget.
If I didn't, that's exactly what I would've done. Anyway, I hope these tips helped you and you understand there are literally hundreds upon hundreds of ways that you can market yourself, both in the real world and online for free, and I want to help you take advantage of that.
Make sure you’re using the resource links in the description below. Anyway, like this video, if you like it, don’t forget to subscribe. Check out the other awesome content on the channel. As always, you guys, thanks so very much for watching, and don’t forget, create something awesome today.