Yeah, so you spent so much time, and you’re pretty bummed that no one’s finding your website. So, SEO takes a ton of time, right? It’s not something you can do today, and you’re gonna start getting traffic tomorrow. But if you have all this great content but bad SEO, no one’s gonna find it. [Music] Welcome to the journey.
I’m Neal II, and I’m Morgan. Today we’re talking about how to get traffic to your website. Alright, so I’ve got this website, and I’ve made it all super pretty. It’s got cool animations. How do we get traffic to it?
Yes, so you spent so much time, and you’re pretty bummed that no one’s finding your website. Well, the first thing you need to do is you need to put content on your website. So, if you don’t have articles, if you don’t have a reason for people to be continually coming to your website, you need to give them a reason. So, start publishing content regularly. Start a blog.
It’s the easiest thing that you can do. You can post whatever cadence you want, whether it’s once a week, twice a week, three times a week, four, five, or six times a week. I don’t know. You pick what works for you and just start putting content out there. Then people will start finding it and then subscribing and coming back and back again.
Alright, and as a bonus, we actually know pretty deeply about content creation and content marketing. We’ll throw the link right over there. But talking about the cadence in the series, how do we really keep things organized and consistent? The easiest thing you can do is create a Content calendar. It’s a place where you can put all of your posts, all of your ideas in one place, and then you can see, okay, I need to write these ten articles, and they’re gonna post on these days.
Perfect. So, we have the content created. Content is king. Now, should it just be live on the website? What else should we do with that content to build traffic?
So, the easiest thing that you can do once you already have tons of content, is to publish it everywhere, everywhere, everywhere. So, for example, if I have a blog post and I took great photographs, and it’s five tips on how to be awesome, you know, I should show the world and other places on YouTube, Pinterest, Twitter, and Instagram. Hey, maybe I should share some of those five tips on those other places because I have followers there. There are lots of people out there that don’t just follow you on your blog, so you need to get that content out there. There are people on Pinterest who don’t even know you exist, so you need to make sure that you create a nice little Pinterest banner, and it links back to your website because people will be searching, and they’ll find you, and they’ll become one of your new followers and readers.
I like that. So, that’s super important. You create a banner for Pinterest, and you create a, you repurpose that content for Instagram. Don’t just copy pasta everywhere, right? You have to make it for that platform.
Yeah, like Twitter, keep it super simple, super short, and include one of the tips. Imagery is everything, especially the five photos, right? Make sure it’s for that audience because they’re there for a reason. Like if I’m on Instagram, I’m not, I want to see imageries and things like that. I always just see text.
Yep. For YouTube, you basically have a script already written with that piece of content, so just get in front of a camera and share those five tips and publish to the YouTube world. There it is. And then you put little micro content everywhere else on YouTube, and then back to your website, just repurposed. It’s like a be everywhere and share, share it all.
Alright, so we’re repurposing content. We’re putting on social. We’re putting on a website. We’re putting it where our followers are, but we haven’t brought it up with email marketing. Now, a lot of people say email marketing is dead.
Don’t use it. It’s in the past. Everything social. What’s the value behind email marketing? First and foremost, people who are saying email marketing is dead, no, no, no.
Email marketing is still alive and well. The great thing about email marketing, it’s really one of the only places where the algorithm, like all these algorithms out there, hides your content and makes it so people who are supposedly following you can’t find it, you own that list. And so when you send an email, they will see your email. So, that’s a great way to get your content in front of the eyeballs of people who’ve indicated, like literally signed up to follow updates from you. So, with email marketing, there are lots of different things that you can do.
You can do a newsletter. You can just anytime a new post automatically sends an email to anyone. Whatever you want, just go and get in front of your audience through email. What are some of your favorite newsletters? Like go check your inbox right now and just look like you’re following businesses, and there’s a reason.
What’s a super great point is you don’t always read those messages, but you still see that brain constantly, yep, right, keeping that awareness going. When they see that email from you, sometimes they’re gonna click. They’re gonna go back to your website, and that’s gonna increase traffic to your site. And just to add to that, we talked about it earlier, videos are not to sell, sell, sell. You want to tell, tell, tell.
And when you’re creating your email marketing newsletters, you wanted to add value, whether it’s your blog post or content. Don’t always be offered to buy this because they’re gonna get just unsubscribed immediately. So, what are some other options we can do to help build some traffic to our website? Yeah, so we’ve done a ton. We’ve built our own content.
We’ve shared our content on all of our channels and all these different places. We’ve gone to our email list. Now it’s time to go to other people’s websites out into the wild, yes, the wild, wild west of sights that you do not own yourself. So, you don’t control it. Called guest posts.
So, basically, we know how hard creating content is. It’s time-consuming. You have to edit it. You have to draft. You have to come up with all these ideas, and you’re an expert, and maybe you’ve already written about the things that you’re an expert about so many times over, and your audience knows that.
But maybe someone else’s audience would benefit from learning from you. So, guest blogging is going to someone else, maybe in your niche or a different niche, and saying, “Hey, I would love to write an article for your audience. Here’s what I was thinking.” And what that does is you create very useful content, and then the most important is that somewhere in your bio or in that article, you have a link back to your website so that these new readers can find you and then go to your website, visit, and follow you from there. Not only that, but that also builds backlinks, right?
Yeah, so that helps your SEO and increases the traffic, which is what this video is about. That’s perfect because that ties into SEO. Getting more traffic to your site means appearing on search engines. So, if you aren’t even appearing on the first page, you’re basically dead. No one goes past the first search page of Google or any of the search engines.
So, you need to work on your SEO, which is your search engine optimization, so that way people, when they’re searching for your keywords or your products or services, that you show up, and they visit your site. We actually just did a video all about this. You could check it out right here. All the basics of SEO. SEO is so big.
Make sure to check out that video. But if you have all this great content but bad SEO, no